I read Kim Klaver's blog every day and so should you. Kim provides real, authentic perspective on the crazy world of MLM and I am honored to be getting to know her a bit better. Kim's book, If My Product's So Great, How Come I Can't Sell It?, is also among the 6 most important books for Network Marketers. Kim has much to offer.
Speaking of much to offer, I pulled this off of Kim's blog today in a post titled, Network Marketing, Is it Word of Mouth (WOM)?:
Two suggestions for network marketers:
1. If in your soul, you feel this difference between marketing and word of mouth like I do, stop telling prospects that NM is like recommending a restaurant. And don't nag your people about going to their friends. It likely means they too, have discovered this difference first hand. Most people would rather keep their special relationships. It's not worth it to them to risk friendships by selling to their friends. (See Stella's story in If My Product's So Great, How Come I Can't Sell It?
2. Train your folks to ALWAYS tell up front that they are marketing the product they're talking about. FIRST thing, before the gushing starts. I don't know of anyone, anywhere, who wouldn't rather buy from someone who loves their product line, who uses it, and who wants to make a difference in the lives of others by spreading the word. We ALL buy stuff anyway, so that's not the problem. Just don't hide it. You have to reveal it at some point. So why not do it up front?
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