You might call me an MLM Blogging Evangelist, but wouldn't it be cool if you could do a Google Blog Search on a Network Marketing company and find a half-dozen updated and well written blogs from company distributors?BtoB:
Blogs and other forms of social media are attracting more notice among business marketers, according to panelists at BtoB's Netmarketing Breakfast Thursday.
Novell said it currently has three strategic blogs: PR Blog, CTO Blog and CMO Blog, in addition to numerous employee blogs. The blogs enable Novell to converse with the external world, and that means both positive and negative feedback comes through, said Phil Juliano, the company’s VP-corporate branding and communications.
"We don't censor it, so it really is a true dialogue with the marketplace," Juliano said, noting the company has a liberal policy on blogging. "We're very open about who [at the company] can do blogs, but there are guidelines."
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