Devoted to the Multi-level marketing (or MLM) industry

I had the pleasure of meeting Keith Ferrazzi when I attended a Microsoft Small Business Summit in March. Keith is an incredible networker and I will be doing a post on his book, 'Never Eat Alone' in the next few days.

During the Webex webinar with SalesGene CEO Razi Imam today (if you missed it, Ian will post a link to the recording when it's available), Razi shared a great quote from the movie The Big Kahuna (which I'll have to watch now). It's a line delivered by Danny Devito, who plays a veteran salesman named Phil Cooper.

It doesn't matter whether you're selling Jesus or Buddha or civil rights or 'How to Make Money in Real Estate With No Money Down.' That doesn't make you a human being; it makes you a marketing rep. If you want to talk to somebody honestly, as a human being, ask him about his kids. Find out what his dreams are - just to find out, for no other reason. Because as soon as you lay your hands on a conversation to steer it, it's not a conversation anymore; it's a pitch. And you're not a human being; you're a marketing rep.

Always remember: Business is human.