Devoted to the Multi-level marketing (or MLM) industry

Seth Godin is my favorite Network Marketer. (more on this later)

Here, Seth shares some of the lessons that can be learned from Trader Joe's. I have paraphrased them below:

1. They target a customer that cares a great deal about what they buy.

2. The customers are proud of what they buy and they have big mouths.

3. Most of what they sell is private label.

Now, let's adapt this to Network Marketing, specifically nutrition based companies:

• Customers that care a great deal about what they buy also care a great deal about what goes in their body.

• Customers that care about what goes in their body will also tend to tell others about a product they find to be remarkable.

• Network Marketing companies that produce private label products are able to set aside a % to pay the associates for marketing the product without  devastating the price point.