The following is part 2 of the formula to a healthy, long lasting wealth tree. The author, Troy White is part of Duct Tape Marketing Blog Channel:
First you must have a free report prepared that outlines the Top 7 Mistakes People Make When Choosing a ______ (insert your area of expertise here). Or the 10 best ways to avoid ______ (the biggest problem your clients have). Make it worthwhile for people to read through good content and information. Make sure you have your contact information at the front and back of your report.
Make copies of these reports – if more than a couple pages – print out on 11 x 17 papers and fold them in half
Hand them out to EVERYONE you know – whether they are a prospect or not (everyone has an average circle of friends and contacts of 200 people – you never know who they know).
Distribute them to the groups you are part of. Put the organizations name on the front of the report (specially prepared for ________ by ___________). Costs no extra but
the impact is substantial.Distribute them to the groups your clients frequent – customize for them as well.
Offer to give presentations on the content in the report.
Contact all the online and offline publications you found that your prospects read, as well as the ones you read or frequent. Contact the editors and find out what their
requirements are for article submissions. Make yours fit (especially if it is publications that yoru clients read – find a way to make it fit).
Submit your reports EVERYWHERE you can (once again – you never know who will end up reading it – or passing it on to someone they know will appreciate it).
Publish these reports on your web site – get people to sign up to your newsletter and in turn they get your “published” report (mention all the places it has been published to
build up the value on your free report).
Offer these reports to other online publishers as a special incentive to their readers (and your potential customers)
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