These are things you should be thinking about if you are putting together a lead capture page or reward system for your Network Marketing team.Emergence Marketing:
Last week at SuperNova, Amy Jo Kim from Shufflebrain gave a great presentation on the lessons that can be learned from the gaming industry to better design software services and applications.
Neuroscience tells us that games shape behavior by leveraging our "primal response patterns," which are deeply embedded in our psyche, and by engaging us in "flow" - that spot where skills and challenges are somewhat in balance.
Based on that, there are 5 game dynamics that can make an interactive game more fun, compelling and addictive. They are:
Collecting - the ability for people to collect all kinds of stuff and brag about it - be they weapons or other artifacts in worlds like WoW or Runescape, or friends in MySpace
Points - both social points given by other players as well as ratings given by the system
Feedback - whether visual or auditory, a way to tell a person how well they are doing
Exchanges - especially social interactions, whether explicit or implicit
Customization - whether customization of your persona or your environment. After you invested time personalizing your world, you are less likely to leave
Points - both social points given by other players as well as ratings given by the system
Feedback - whether visual or auditory, a way to tell a person how well they are doing
Exchanges - especially social interactions, whether explicit or implicit
Customization - whether customization of your persona or your environment. After you invested time personalizing your world, you are less likely to leave
Amy Jo Kim is a regular read for me. Her blog was one of the first on my "Links That I Like" at my blog.
Her first book, Community Building on The Web" (out of print) was the prophecy of internet forums, blogs and etc as the wave of the marketing future.
Her blog is at:
http://socialarchitect.typepad.com/musings/
Posted by: David Robison | June 26, 2006 5:01 PM | Permalink to Comment