Acrording to the Direct Selling Association, 79.9% of direct sellers are women, an astonishing statistic, given the fact that I know many men that only approach other men about their product and opportunity, of course these men are not in Avon or Mary Kay.
Here is a recent post at the Word of Mouth Research Blog:
Women Make More Recomendations than Men
While men make more daily contacts than women, women are more likely to engage in WOM activities, according to a new study from Lucid Marketing entitled "U.S. Adults: Word of Mouth Communications". The key findings include:
* Men contact more people per day than women (41 versus 34).
* Women were more likely to share a positive experience with a business (91% versus 83%), or a product (95% versus 89%).
* Women tend to prefer verbal communications (37% versus 33%), whereas men tend to prefer email (37% versus 33%).
* Women are more likely to visit a message board or chat room daily (16% versus 13%).
Source: Lucid Marketing, "U.S. Adults: Word of Mouth Communications"
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