Michael Oliver's book, Natural Selling is one of the 6 most important books in Network Marketing. Here are some of Michael's insights into calling Network Marketing leads:
Over the years I have worked with many distributors and observed first hand the results of many lead programs.
Usually, any time someone is not getting results from a proper lead program, the problem is not the leads themselves. The reason for the disappointing results is how the distributor has approached the leads.
For example, many Networkers are taught to use "canned" scripts when they call leads. Or to focus on getting the person to listen in on a conference call which will "close" them on the opportunity. Rubbish!
There's a huge problem when you do things like this. The people you're contacting feel like you're treating them as nothing more than sheep being rounded up.
It's no surprise that people hate being treated this way. They respond by raising objections and rejecting what you have to offer.
Instead of falling into this trap, ask yourself this question. Why has someone responded to an advertisement about a business opportunity?
It's because they're looking for something. To be successful, all you need to do is ask and find out what it is.
When a keen opportunity seeker sees that you can help them, they will be an enthusiastic partner, rather than being suspicious and defensive.
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