According to Steve Bodhaine, President of The Segmentation Co., a custom research division of Yankelovich, customers receive 2,000 to 5,000 marketing messages every day.
That much information is impossible to sort through especially since most people believe that marketing and advertising is out of control.
We skip through commercials with our TIVOs, we are quick draw email deleters, (if the email is able to sneak by our spam filters) and many of us are turning off our radios in favor of iPods or satellite.
What does this mean for Network Marketing?
It means that more companies will be looking for different ways to market their products and services.
Enter Word of Mouth and Network Marketing.
The Philadelphia Inquirer on Word of Mouth:
One trendy way is to let consumers play a bigger role in critiquing and selling products. Companies are enlisting thousands of influential consumers to try new stuff, hoping they will say good things to their friends.
"Many people look at us as new media," said Steve Knox, chief executive officer of Tremor, a word-of-mouth marketing company created by Proctor & Gamble Co. that sends new products and marketing information to 225,000 well-connected teens and 600,000 moms. "No. We're old media. We're the oldest media." More than 90 percent of word-of-mouth advertising is "offline," he added.
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