"...the ‘how to’ (in Britt World Wide, a Quixtar Training System) has not changed in over 30 years."
- Rex Renfrow
Source: Standing Order Tape
Is there any wonder why Amway/Quixtar has not kept pace with the growth of direct selling in general after reading this quote?
Meanwhile Kim Klaver points to the things that have changed:
What do you do when you aren't being successful the way you want or need, but you're not a quitter?
"The significant problems we face cannot be solved at the same level of thinking we were at when we created it." -Albert Einstein
What worked five or ten years ago doesn't work today. Selling "the dream" doesn't keep people in like before.
Neither does the old school pitch: money money money. Close close close. Recruit recruit recruit.
1. The market has changed. It's 80% women in the business.
2. The average age of a rep is middle age - at Shaklee it's 65.
3. MANY of the women in the business do NOT do it primarily for the money.
4. 85% of everyone is part time.
5. Customers have been rediscovered, after years of being neglected and ridiculed ("There's no money in customers. All the money is in the recruiting." That refrain is probably what's motivating the newly proposed FTC regulations for our business.)
6. Of the 2/3 Americans looking for something of their own today, 97% say money is NOT their main motivator, either.
7. Transparency is in, lies and half truths are out (e.g. it's easy, fast money, product sells itself, all you have to do is talk to your friends, etc.,)
Einstein was right. "The same level of thinking" will not do in today's marketplace.
"The significant problems we face cannot be solved at the same level of thinking we were at when we created it." -Albert Einstein
What worked five or ten years ago doesn't work today. Selling "the dream" doesn't keep people in like before.
Neither does the old school pitch: money money money. Close close close. Recruit recruit recruit.
1. The market has changed. It's 80% women in the business.
2. The average age of a rep is middle age - at Shaklee it's 65.
3. MANY of the women in the business do NOT do it primarily for the money.
4. 85% of everyone is part time.
5. Customers have been rediscovered, after years of being neglected and ridiculed ("There's no money in customers. All the money is in the recruiting." That refrain is probably what's motivating the newly proposed FTC regulations for our business.)
6. Of the 2/3 Americans looking for something of their own today, 97% say money is NOT their main motivator, either.
7. Transparency is in, lies and half truths are out (e.g. it's easy, fast money, product sells itself, all you have to do is talk to your friends, etc.,)
Einstein was right. "The same level of thinking" will not do in today's marketplace.
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