Jon Lafayette writes about an interesting study at TVWeek.com:
Word of mouth is the No. 1 influence on young viewers in deciding what to watch on TV, and promotion executives have to become better at viral marketing to take advantage of that, according to a study released at the Promax BDA Convention in New York Wednesday.
The good news for promotion executives is that TV promotion is the next most effective way to reach those young viewers, said Brent Magid, CEO of Frank N. Magid Associates, the research company that put together the report.
Magid looked at the 79 million viewers between the ages of 9 and 28, a group it calls the Millennials, which is larger than the Baby Boom generation, which encompasses 78 million.
Millennials multitask, consuming 20 hours worth of media a day in seven hours of actual time.
The group is composed of communicators, including "super disseminators" who pass on messages about TV to six or more people on a regular basis.
Network Marketing could certainly use more 18-28 year olds that pass on messages to six or more people on a regular basis. Our challenge might be making Network Marketing cool enough to talk about.
The good news for promotion executives is that TV promotion is the next most effective way to reach those young viewers, said Brent Magid, CEO of Frank N. Magid Associates, the research company that put together the report.
Magid looked at the 79 million viewers between the ages of 9 and 28, a group it calls the Millennials, which is larger than the Baby Boom generation, which encompasses 78 million.
Millennials multitask, consuming 20 hours worth of media a day in seven hours of actual time.
The group is composed of communicators, including "super disseminators" who pass on messages about TV to six or more people on a regular basis.
The only thing is that people might think of you as trying to trick young innocent people into a scam. I think you definitely need a product that appeals to those young people. I don't think that creme that makes you look younger will do the trick.
Posted by: Tom De Nert | June 22, 2006 1:24 PM | Permalink to Comment