Here are some great tips from Takuya Hikichi about the art of the Network Marketing Press Release:
The most important principle you must remember when writing a press release is that your article should serve the reader and not your self-interest.
While the media is always on the lookout for news, they do not exist to advertise your business. But rather, their job is to deliver newsworthy contents to the public.
On the Internet, where 92% of its users come online to look for information, providing the reader with free information becomes the most valuable news you can ever deliver.
There are a few things you can avoid when writing a press release about your business. Among the things I personally avoid are,
- Calling yourself an expert — if you are an expert, others already perceive you. You don’t have to call yourself an “expert author”.
- Calling yourself or your business “professional” — people expect you to be professional and calling it yourself does not demonstrate your competitive edge. You must prove to your prospcts why you believe you are professional by articulating what kind of advantages you bring to the market compared to everyone else that your prospects deal with.
- Giving praise to yourself — “Thank you for making us the #1 dealership in Nevada!” Car dealerships are notorious for doing this. Their focus is on themselves and not the recipient of the message.
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