I was just reading a post at MLM Vampires that talked about being called by a relative and pitched on a business opportunity.What kills me is not that people are actually still trying to build a business in this manner, but rather MLM Guru's are still teaching, building a business in this manner.
I am guessing that less than 10% of the people that you approach with a business opportunity will be interested. It's not that people are not interested in making more money, but most have heard the pitch.
Then, if you get the 10% to sign up, how many of them are actually going to do anything?
From my experience, about 20% will actively pursue building a business. That's about 2% of the people approached with a business opportunity.
The other thing about an opportunity approach is that when people stop "plugging into" the opportunity, they usually stop buying products as well. So your volume is on a hype based roller coaster. When people are out pitching the opportunity, volume is good, when people are not out pitching, volume is bad.
Thus ends the problem. Next we'll talk about the solution.
This article is right on target. The whole idea of emphasizing a business opportunity over any benefit to the customer is the main thing that gives MLM a bad name.
How would our relationship with the FTC be different if all of us offered 1) an honestly beneficial product or service at 2) an atractive price, and 3) offered a business opportunity only to those who already have bought into the product/service/price being offered?
Posted by: Anonymous | July 19, 2006 3:06 PM | Permalink to Comment