
Here is what matters most, according to Kim (and of course, I agree):
So get a product story together that matters to you, and tell it to others in a human voice, with words a 13-year-old can understand. Someone to whom that story will ring true...if you have an achy knee story, tell others with achy knees what happened to you. Who knows, right? If you have a business story that's genuine, tell that.






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