NCAA Football chooses Buzz Manager to mine, monitor and analyze online Fan-Generated Media in recognition of the explosion of fan activity on blogs, chat rooms and social networking sites and in an attempt to measure fan passion for the game and awareness of the brand.
Charlotte, North Carolina, Lexington, Kentucky (PRWEB) August 17, 2006 -- NCAA Football has enlisted the services of Sports Media Challenge and it’s leading-edge Internet monitoring service Buzz Manager™ to mine, monitor and analyze online Fan-Generated Media™. Throughout the season and through the help of Buzz Manager, NCAA Football will listen to what fans are saying about the college game to broaden and strengthen its base with people of all ages.
Buzz Manager, designed specifically for the sports, entertainment and lifestyle marketplaces, is an online business intelligence tool to protect and enhance sports brands. In conjunction with Sports Media Challenge’s proprietary search engine, expert analysts who understand the nuance of sports will track and analyze the NCAA Football brand and relevant issues across the Internet for PR, marketing and sponsorship purposes.
Buzz Manager, designed specifically for the sports, entertainment and lifestyle marketplaces, is an online business intelligence tool to protect and enhance sports brands. In conjunction with Sports Media Challenge’s proprietary search engine, expert analysts who understand the nuance of sports will track and analyze the NCAA Football brand and relevant issues across the Internet for PR, marketing and sponsorship purposes.
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