Someone's just signed up to this great network marketing company with an awesome product that apparently sells itself. They buy a bunch of leads and call them all up, trying to sell their opportunity.
By the end of the month they've had little to no success. Thinking they were just unlucky, they try again next month and buy even more leads. Once again they fail to bring in the results they wanted.
Pretty soon they run out of money, patience and hope before they can reach the success they wanted.
This is one of the reasons why 95% of the people who join network marketing will never make it and usually end up worse off than when they started, because most people who buy into this industry have no idea of how to market effectively.
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