For the love of everything that is good and holy, could we please stop using "getting in on the ground floor" as a selling point to recruits! It is beyond unprofessional and stinks to high heaven of pyramid schemes.
Any prospect worth his or her salt will turn right back around and ask, "what about the people I'll be recruiting? Won't they get the short end of the stick if they aren't getting in on the ground floor?" Good question. And the answer is no. That is if the MLM company in question is at all reputable.
People use this tactic to create a sense of urgency with their prospects, but think about what we are communicating with it: the MLM industry is extremely vulnerable to market saturation, people who join a particular company after its initial start-up period are doomed to failure, and, the most illogical of all, MLM companies that have been around for more than five years are less lucrative than the start-ups.
Good post,
and right to the point. It seems that those who are only intersted in numbers use this "sense of urgency" tactic, and maybe those who just don't know any better.
Posted by: Paul Beamon | September 3, 2008 2:10 AM | Permalink to Comment