Burnlounge is dialing in it's marketing efforts with two new strategies that add a desktop client and a social networking aspect to it's music downloading Network Marketing business model.
BL2
BL2 represents a bold step forward for the BurnLounge service with striking new levels of power, elegance, and function in an independent desktop client. The capabilities also move beyond music to allow users to sell merchandise, ring-tones, movies and other content on their own customizable Store. BL2 provides a complete digital experience with access to the most diverse digital content on a number of levels including music from labels and independents, VIP concert access and more. Anyone can create and own a customizable digital download Store at no cost. It also allows consumers to browse, buy sell and recommend music and entertainment in one centralized location.
“When we first conceived the idea behind BurnLounge, this is exactly what we envisioned,” said Stephen Murray, co-founder, president of entertainment and chief creative officer, BurnLounge. “Also, with our new social networking service BurnLounge is a complete system of social commerce. We are giving everyone the opportunity to connect with friends and customers with ease and meet new people who share similar interests and passions.”
New Social Networking Service
BurnPages, is a vital component of BurnLounge; it is an innovative free social networking service that is open to anyone, whether they have a personal BurnLounge Store or not. BurnPages gives members a place to advertise, customize, personalize and socialize. Using BurnPages consumers can also showcase favorite movies and music and link to their individual BurnLounge Store, so that referral results become a sale. Based on interlocking, interchangeable widget technology, BurnPages are not only an enjoyable interactive experience, but the potential for ever-increasing functionality is limitless.
“By offering free Stores and BurnPages we’ve shattered the wall around the formerly insular world of BurnLounge,” said Ryan Dadd, co-founder, president and chief operating officer, BurnLounge. “BurnPages is the centerpiece of the BurnLounge experience and is unlike anything else on the Web today. It brings social networking to a whole new level with an ever-expanding library of customizable widgets.”
BurnPage features include (but not limited to):
- Transportable “widgets”, anywhere on the page and the ability to import into other web pages
- Personal profile, blogs and bulletins
- Photos, wallpapers
- Recommended digital play list
- Link to personal digital download Store
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Posted by: Donna Konley | March 23, 2007 9:39 AM | Permalink to Comment