Devoted to the Multi-level marketing (or MLM) industry

Dex Yuen: 

There are 6 key reasons why article submission is the most effective marketing tool.

1. Free Marketing. You'll market, promote and brand your web site, business and yourself by submitting articles to e-zines directories/websites for FREE. Most e-zines directories allow you to include a resource box at the end of your article. The resource box could include your name, business name, your credentials, web site address and e-mail address. Scroll to the end of this article and you will see my resource box.

2. Authorship Leads To Authority. You will be known as an authority, expert or mentor on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. As an authority, people will respect you and trust your recommendations. If you sell a product or service, they are more likely to buy from you.

3. Lifetime Marketing. Chances are your articles will be archived, published or marketed on the e-zines directories for life! People might be able to read back issues submitted many years ago. Some people might be interested to read them as they search for information or before making a decision to subscribe to the e-zines.

4. Extra Income. Your article might interest people who may hire you to write other articles, books, or even ask to speak at seminars. Others may also purchase products or services promoted by you. This is a great way to multiply your income.

5. Viral Marketing.That's the buzz word of a marketing strategy that encourages individual to pass on a marketing message to others. E-zine directories allow their visitors to republish your articles. Hence when you submit your articles to e-zine directories, your articles get published all over the web. When an individual reads your article, he might like it and republish it on his web or forward it to his friends.

6. Gain People's Trust. If they read your article and like it, they won't be as resistant or hesitant to buy your product or service. In successful selling, trust takes place before the sales transaction. Hence, gain their trust and you will then be able to increase your profits.

In summary, submitting articles to e-zine directories is effective and most importantly FREE! This is the single most important marketing strategy that everyone should use if they want to market their services or products successfully online.