Devoted to the Multi-level marketing (or MLM) industry

One thing we know for sure. If you are not talking about your business with new potential business partners and customers, then your business is not growing.

Over the past couple of months, I have had the opportunity to spend some time with Multi-Million dollar earner and Network Marketing industry trainer, Todd Falcone. The biggest thing that I have taken away from my time with Todd is ATTITUDE. Todd likes to have a lot of fun, but when it comes to business, he is serious. 

Today, Todd focuses his efforts on training and producing products that help Network Marketers acheive their goals and a lot of people seem to have trouble with calling leads.

Let's take a brief look at the Science of Calling Leads:

I don't know what it is, but people tend to have a warped perception of what to expect when they purchase 100 leads from a Network Marketing leads company.  The reality of 100 leads is that you are a superstar if you sponsor 10% and you are doing incredibly well if you sponsor 5%. If you sponsor 2 to 3% you are still doing great.

Leads are a math game. Most importantly, you must work the leads. Then you take the amount of money that you made (not from sign ups, but from sales during the sign up process) and subtract the amount you spend on leads, keeping in mind that the residual money and future bonuses are icing on the cake.

Now do the math.

If your leads cost $3.00/ea for a total of $300.00 and you sign up 3 people at an average (fast start type bonus) profit of $200.00, you will make $300.00 ($600-$300) just from the initial sales bonus. 

Calling leads is a numbers game, but remember this is still a people business. Never put a dollar sign on a persons forehead.

For an in-depth leads calling study course, including scripts, visit Todd Falcone's web site and look into his Cold Market Leads Mastery Course.

Want to hear the difference between a brand new guy and a million dollar earner when calling leads?

Check out this free audio at Todd's MLM Power Hour Podcast.