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Oct12
MonaVie ORAC Value In Question

Recently, a health and nutrition researcher named Kimberly Day sent samples of MonaVie, Xango and Thai-go to Brunswick Labs to have the ORAC levels tested in each product.

ORAC stands for Oxygen Radical Absorbance Capacity and is widely accepted as a way to measure the anti-oxidant value in foods.

monavie-acai-juice.jpgNetwork Marketing companies (or more likely associates with these companies) will often say that their product has the highest level of ORAC. I have heard this statement from at least a dozen different companies, yet most of them do not offer any sort of evidence to back up the claim.  Once the high ORAC claimers are shown evidence that suggests that their ORAC is not as high as other products, some of them change their story and suggest that ORAC is not important.

It's all quite funny, really. The highest level of ORAC that I have seen comes from a product called Xperia from Univera at roughly 4500 ORAC per oz.

The following figures are obviously showing the ORAC value in a bottle of the product (from the press release):

Results indicated that MonaVie had the lowest hydro-ORAC value (23,323), with Xango just slightly higher at 24,480. However, Thai-Go was nearly twice as high as either of the other two beverages tested, coming in at 51,939. All three drinks are comparatively priced and all are marketed as high-quality antioxidant beverages.

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