On the subject of web sites, I had a gentleman call me today, asking for my advice. He told me that he had driven nearly 40,000 hits to his web site and had very few people opt in to request more information.
The problem was, his web site was a big mess. No structure or clear goals.
Here are a couple of tips for MLM web sites:
Know your purpose. Most MLM web sites have no rhyme or reason. If the purpose of your site is to collect leads, optimize the site to collect leads. If the purpose of the site is top explain (brand) your business, then optimize for that purpose. Don't try to do too much with a site. Keep it simple.
Here are a couple of examples:
Ty Tribble - Husband, Dad and Entrepreneur
TyTribble.com is a multi-purpose site (actually a blog). It's part branding, part sales and part lead capture. Folks can opt-in for my newsletter and get a free bonus along with great content that will help them increase the size of their bonus check if they apply what they learn. I also sell coaching and consulting on the site as well as write the occasional blog post to drive more traffic.
Ty Tribble and Bo Short: Partnership
This site is a straight lead capture page. The purpose of the page is to find entrepreneurs who want more out of life. The first thing you should notice is the headline. You want your headline to be powerful but the real purpose of your headline to to get people to read the next line and so on. Also notice that the capture form is "above the fold", meaning it is on the screen as soon as someone enters the site.
Having a clear understanding of what you want to accomplish with your web site will take you a long ways.
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