Amway once again shows how important the international business is to their bottom line by signing soccer superstar, Ronaldinho to a multi-year global endorsement deal.
The company also talks about how this will "excite and inspire Quixtar Independent Business Owners", but I don't know of very many Americans who are excited and inspired by Soccer once they get past the age of 11 years old.
From the press release:
"Not only is he a great fit for the Nutrilite brand, he aligns perfectly with our company values," said Candace Matthews, Chief Marketing Officer. "Like the people in our company, he's committed to achieving optimal health and encourages others to do the same. He is the consummate team player making others around him better and has fun in the process."
Ronaldinho will endorse the Nutrilite brand exclusively within the vitamin, mineral and dietary supplements as well as the protein categories. "It makes sense for me because we both believe that everyone should get the most out of what nature has given them," said Ronaldinho.
Hilarious .... Herbalife getting their name on LA Galaxy and Beckham's jersey was great marketing and a coup. Amway signing one of the biggest names in world sport? Suddenly it's ... "I don't know of very many Americans who are excited and inspired by Soccer ...."
hahahhaha. Good one Ty
Posted by: ibofightback | February 28, 2008 3:37 PM | Permalink to Comment